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How do I make a QR code for Google reviews?

The short answer. Get your Google review link, the one that opens the star box rather than your Maps listing, and paste it into any QR code generator. Test the code on an iPhone and an Android phone before you print it, and print it at least 3 cm across. If you might ever need to change where it points, put a link you control inside the code instead of the Google link itself.

Step 1: get your Google review link

You need the link that opens the star box straight away, not a link to your Maps listing. A listing makes the customer find the reviews tab and the “Write a review” button themselves, and most stop before they get there.

  • From your Business Profile. Signed in as the owner, search for your business on Google and choose Ask for reviews. Copy the link it gives you.
  • From a Maps link. Paste your Google Maps link into our free review link generator and it gives back the link that opens the star box. No sign up, and nothing you paste is saved.

Step 2: turn the link into a QR code

Paste the link into any QR code generator and download the code as a PNG or, better, an SVG, which stays sharp at any size. Plain black on white scans most reliably. A logo in the middle, light colours or a busy background behind the code all make it harder for older phones to read.

Step 3: test it on two phones

Scan the code with an iPhone camera and with an Android phone before you print anything. Check that the star box opens, not your listing and not somebody else’s business. A single wrong character in the link is enough to send every customer to the wrong place, and you will not hear about it.

Step 4: print it big enough

At least 3 cm across for a code on a counter, and bigger for one on a wall or a door. A common rule of thumb is that a QR code can be scanned from about ten times its own width, so a 3 cm code works from about 30 cm and a 10 cm code from about a metre. Leave a plain white margin around it, and add a line of text such as “Scan to review us on Google” so customers know what it is for.

Can I change the link inside a QR code later?

Not if the code holds your Google link itself. A printed code cannot be edited, so a new listing after a move, or a duplicate listing that Google merges, means printing a new code. The way round it is to put a link you control inside the code, one that forwards to Google, so you can change where it goes without reprinting. The trade off is that the code then depends on that forwarding link staying online (see changing the link later).

What goes wrong with free QR code generators?

Some free generators make a code that points to the generator’s own address, and that code stops working when a free trial ends or the account lapses. Before you print, scan the code and look at the address your phone shows. If it starts with your Google link, or with a link you control, it is yours. If it starts with the generator’s name, read its terms first.

Is a QR code alone enough?

It works on every phone with a camera, which is why every review card should carry one. But a scan asks the customer to open the camera, frame the code and tap the link, and at a busy counter some people do not bother. An NFC tap needs none of those steps on the phones that have it, so a card with both gets more people through (see NFC or QR).

Tap2Review plates and stands carry both: an NFC chip inside and a printed QR code beside it, programmed to your review page before they ship and going through a link you can change yourself, free. You can download the QR code again any time from your account. See the plans.

Who wrote this guide?

Tap2Review, which makes NFC and QR review plates for Indian shops, cafés, salons and clinics. Each plate has an NFC chip inside and a printed QR code on the face, and both open the shop’s Google review page. Plates start at ₹699, paid once, or come free with the Pro plan at ₹99 a month. Made and tested by hand in Pune. Shipped free across India. See the plans, answer three questions to see what your shop needs, or see what a customer sees.

Updated .

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