Can I change the link on a Google review card or stand later?

The short answer. It depends on what the card holds. If its chip and QR code hold your Google link directly, changing it means reprogramming the chip and printing a new code. If they hold the seller's own short link, which forwards to Google, the destination can be changed any time and the card stays exactly as it is. Tap2Review plates and stands work the second way, and you change the link yourself, free.

How do I tell which kind of card I have?

Scan the card’s QR code with your phone camera and look at the address it shows before you open it. If it starts with g.page, maps.app.goo.gl or google.com, the card holds your Google link directly. If it starts with the seller’s own web address, the card holds the seller’s link, which forwards to Google, and the seller can change where it goes.

When would I need to change it?

You moved. A new address often means a new Google listing, with a new review link.
Google merged or removed a listing. Duplicate listings get merged, and the link on the one that disappears stops opening the review box.
You opened a second branch. Each branch has its own listing, and a card at the new branch should not send reviews to the old one.
The card was set up wrong. A link to your Maps listing instead of the star box, or to the wrong business, is easier to fix than to reprint.

Direct link or forwarding link: which is better?

Compared	Holds your Google link	Holds a forwarding link
Change where it points	Reprogram the chip and reprint the code	Change it online, the card stays
Depends on the seller	No	Yes, their link has to stay online
Counts taps and scans	No	Can, if the seller offers it

Neither is wrong. A direct link never depends on anybody, but cannot follow you when your listing changes. A forwarding link can, as long as the business behind it is still there.

What should I ask a seller before buying?

Who changes the link: you, yourself, or only the seller on request?
Is there a charge for each change? Some sellers charge for it.
How quickly does a change reach the card?
Do the NFC chip and the QR code both change together?
Where is the seller based, and how do you reach them if something stops working?

How does it work on a Tap2Review plate?

The chip and the printed QR code on every Tap2Review plate and stand both hold one short tap2review.in link. It forwards to your Google review page, and you change where it goes yourself, from your phone, in about a minute, free, as often as you like. Both the tap and the scan follow the change, and your dashboard shows how many customers came each way. If you are not sure what your review link is, our free review link generator finds it. See the plans.

Who wrote this guide?

Tap2Review, which makes NFC and QR review plates for Indian shops, cafés, salons and clinics. Each plate has an NFC chip inside and a printed QR code on the face, and both open the shop’s Google review page. Plates start at ₹699, paid once, or come free with the Pro plan at ₹99 a month. Made and tested by hand in Pune. Shipped free across India. See the plans, answer three questions to see what your shop needs, or see what a customer sees.

Updated 28 October 2026.